"Normal wide angle lens attachment are typically poor outside the centre image, but OOWA achieves excellent optical integrity comparable to interchangeable lenses."
"The company has also developed a wide-angle, low aberration camera called the Wala Cam, which captures sharp images without using additional software modifications."
"DynaOptics claims its new Oowa lens' oval shape matches the iPhone's rectangular sensor better, thereby producing a clearer and more distortion-free picture."
"The rectangular shape of the image coming out of the back of the Oowa lens means much less or no distortion."
"By utilizing the OOWA telephoto lens, photographers are able to optically magnify the field of view by a factor of 2.5x resulting in full resolution images captured at a higher magnification level utilizing the iPhone’s entire chip."
"It allows the smaller lens to slide left, right, up and down on a 2D plane, instead of the conventional zoom that moves in and out of focus."